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What is a FRED?

In The Fred Factor, Mark Sanborn illuminates the simple steps each of us can take to transform our own lives from the ordinary — into the extraordinary. Sanborn, through stories about Fred and others like him, reveals the four basic principles that will help us bring fresh energy and creativity to our life and work: how to make a real difference every day, how to become more successful by building strong relationships, how to create real value for others without spending a penny, and how to constantly reinvent yourself. By following these principles, and by learning from and teaching other “Freds,” you, too, can excel in your career and make your life extraordinary.

With the Fred Award, we are recognizing our staff that continues to go above and beyond to serve the community and our customers.

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